Packaging

07Ps of Marketing Mix

Packaging

Packaging: The process of putting the product in a package or container.

Kinds of Packaging

Primary

Secondary

Tertiary

Five Basic Functions of Packaging

1. Protection: Packaging keeps the product safe from harm.

2. Containment: It holds the product together and prevents mess.

3. Information: It tells you what's inside and how to use it.

4. Utility of Use: Packaging should be easy to handle.

5. Promotion: It helps make the product look appealing.

Criteria for Choosing Packaging Materials

Protection: Can the package give ample protection to the product?

Cost: Will it be cost-efficient?

Size: What is the industry practice? Any weight limit?

Display Value: Can it attract consumers?

Convenience: Is it easy to carry? Will the package be too heavy?