Text Information and Media

TEXT INFORMATION AND MEDIA

TEXT FORMATS

HYPERTEXT
- Serves to link different electronic documents and enables users to jump from one to another in a nonlinear way.
- Example: “This Go to Page 1” is a hypertext that will bring you to the first slide in this presentation.
- Example: “This YouTube” is a hypertext that will bring you to YouTube.
- Example: “This https://www.youtube.com” is a hyperlink or link that will bring you to YouTube.
PLAINTEXT or UNFORMATTED TEXT
- Fixed-sized characters having essentially the same type of appearance.
FORMATTED TEXT
- Appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.).

Source: p. 121, MIL TG by CHED

EMPHASIS
- Importance or value given to a part of the text-based content.
- Methods to create emphasis:
  - Make the text bold
  - Italicized
  - Have a heavier weight
  - Darkened or lightened
  - Enlarged
APPROPRIATENESS
- How fitting or suitable the text is used for a specific audience, purpose, or event.
- Examples of Fonts:
  - Times New Roman
  - Arial
  - Aharoni
  - Rockwell
  - Edwardian Script
  - Jokerman
PROXIMITY
- How near or how far the text elements are from each other.
- When two things are closely related, bring them close together.
ALIGNMENT
- How the text is positioned on the page (left, center, right, or justified).
ORGANIZATION
- Conscious effort to organize the different text elements on a page.
- Ensures that while some text elements are separated from each other, they are still somehow connected with the rest of the elements on the page.
REPETITION
- Consistency of elements.
- Unity of the entire design.
- Repeating some typefaces within the page.
CONTRAST
- Creates visual interest; two elements are different from each other.
- Examples of Contrast:
  - White text on a dark background
  - Large font with a small font
  - Serif and sans serif fonts
  - Thin elements with wide elements
  - Cool color and warm color